I’ve written a lot about the important role LinkedIn can play in the career search. But recently, I’ve learned that TikTok is becoming a key part of that process. In fact, a recent story in The Washington Post said TikTok “is fast emerging as a force in the job search ecosystem.” With that in mind, I asked some industry experts to weigh in on how anyone (no matter their generation) can use TikTok to their advantage in a job search.
“There is a wide variety of groups on TikTok, including professional communities in many industries,” says Chloe Sisson, outreach coordinator at digital marketing and PR agency Zen Media. “TikTok can be a great tool to get your name out there. There definitely is an opportunity to network and build professional relationships via TikTok. Just because it’s a more fun platform doesn’t mean people don’t take the content seriously.”
Phil Strazzulla, CEO of SelectSoftware Reviews, agrees. “TikTok really has taken the world by storm in ways that we didn’t think possible. Not only is it an excellent marketing platform, it’s changing how many businesses network with new employment candidates,” Strazzulla says. “While most TikTok users use it for short, silly videos, it’s also a place where thought leaders can connect with their audiences in a way that feels more genuine than Facebook or Instagram. That authentic reception makes it perfect for businesses to reach out and connect with potential job candidates.”
People are also reading…
- 1 People are also reading…
- 2 Catch your desired employers’ attention
- 3 Be brief
- 4 Make sure your content is clean and devoid of controversy
- 5 Interact with your desired employers
- 6 Still working from home? Try these TikTok home office tips
- 7 1. This cute home office is full of things that just make sense.
- 8 2. This gorgeous space would make you excited to go to work every day.
- 9 3. An office doesn’t have to be a whole room.
- 10 These TikTok hacks will help you fix common home improvement issues
- 11 1. Fix a crack in wood with a genius hack.
- 12 2. Fix a textured wall and save your security deposit.
- 13 3. Repair a damaged windowsill.
Caroline Vernon, career transition practice leader at Intoo USA, says TikTok is replacing video CVs in the application process.
“Creating video CVs is no longer on the cutting edge of job-search strategies. Sharing your value to a prospective employer in 60 seconds or less has become an increasingly popular way to make yourself stand out — for all age groups,” Vernon says. “Some companies have even ditched the long, monotonous application process, asking job seekers to instead share why they are the ‘perfect fit’ via a video post accompanied by a specific hashtag for increased searchability. With the over 689 million monthly users of TikTok alone, companies are increasingly trying to tap into this vast audience to source open positions in even more creative ways.”
So how can you or a job seeker you know get started using TikTok? Here are four tips:
Catch your desired employers’ attention
“Are you looking for voiceover work? Show your skills in action on your profile. Looking to break into the tech industry? Dazzle your heroes with impressive skills in a TikTok video,” says Justin Kline, co-founder of the influencer marketing firm Markerly. “Sometimes the best way to get work is to show you can already do it.”
“TikTok is all about brevity, so you would want to use it to illustrate a job-related skill or experience as succinctly and creatively as possible,” says Trevor Larson, CEO of HR software developer Nectar. “If you are a talented graphic designer, for example, you could show off a time-lapse video of you completing a project from scratch. TikTok is a visual medium, so it is ideal for industries where you need to showcase a portfolio of work in order for hiring managers to even consider you.”
Make sure your content is clean and devoid of controversy
“This has been tried and true advice since the rise of Facebook in the late 2000s,” says Kline. “Of course, there are some industries where bold rhetoric is appropriate, but that’s a tightrope one must walk carefully.”
Interact with your desired employers
“It’s important to know you can’t just put the content out there and twiddle your thumbs, waiting for a bigwig at Pixar to take notice,” Kline says. “Use and follow the right hashtags. LinkedIn isn’t the only social media platform where you can network: Try to collaborate with content creators in your space who have more of a following than you. Duet or stitch their videos — whatever you can do to catch more eyeballs.”
The way TikTok is designed means the more you interact the better. “Your feed is curated toward what you like, so the more you interact with videos from people within your industry, the more you’ll see their videos on your feed,” Sisson says.
Kathleen Furore is a Chicago-based writer and editor who has covered personal finance and business for a variety of trade and consumer publications. You can email her your career questions at [email protected].
Still working from home? Try these TikTok home office tips
1. This cute home office is full of things that just make sense.
TikTok user @maaaaryland shows off some of the most useful things in her home office, including a color coordinated cutting machine and printer. If you want to keep your home office stylish, take a cue from this tour and order a printer you won’t want to hide away.
2. This gorgeous space would make you excited to go to work every day.
One of the big benefits of working from home is that you’ll never have to deal with boring office furniture or bland décor again. TikTok creator @omandthecity shows of her creative boho office full of art, plants, a cozy rug, and the best coworker ever in this tour.
3. An office doesn’t have to be a whole room.
TikTok user @louiburke turned a little nook in his living room into a functional home office by using a console table. The deep drawers provide space for a keyboard and mouse to be stored away when it’s time to end the workday.
These TikTok hacks will help you fix common home improvement issues
1. Fix a crack in wood with a genius hack.
Canadian DIY duo @thesorrygirls share plenty of practical DIY ideas on their YouTube channel and TikTok page, but this clever hack is completely unexpected. If you have a piece of damaged furniture or a cracked butcher’s block countertop, you can use a paint stick to patch it.
2. Fix a textured wall and save your security deposit.
Patching a hole in smooth drywall is pretty simple, but if you have a textured wall you need this trick from @investor_guy_mike. Stop by a hardware store and pick up a can of wall texture spray for an even finish.
3. Repair a damaged windowsill.
Rather than replacing a damaged wooden windowsill, try this hack from @jalepeno.solutions. A little bit of Bondo wood filler and a fresh coat of paint will save you tons of money.