Nationwide Meals Trade Leaders Kind Coalition to Launch Breakthrough Plant-Based mostly Protein Idea – Skinny Butcher – In Each Retail and Digital Kitchens | Information


DETROIT and CHICAGO, March 7, 2022 /PRNewswire/ — A powerful array of meals business leaders from throughout the US have come collectively to launch a brand new plant-based protein model in a fashion by no means earlier than tried – nationwide in BOTH retail and digital eating places.

Developed in Detroit by the former Backyard Contemporary Gourmand companions (who offered to the Campbell’s Soup Firm for $231 million), Skinny Butcher invited LA-based Golden West Meals Group to completely manufacture the road, be fairness stakeholders and function the seller of document, making certain velocity to market on a nationwide scale.

Wow Bao, originated by Chicago-based Lettuce Entertain You Enterprises, created a digital kitchen idea for the Skinny Butcher. The LEYE-renowned cooks created the Loopy Crispy Chick’n menu that features Chick’n Parm, Jumbo Chick’n Tenders, Chick’n Caesar Salad, Teriyaki Chick’n, sandwiches and sliders – all serving the “Greatest Tasting Chick’n Sandwich” obtainable. Wow Bao is a number one digital restaurant operator that has opened greater than 650 models all through the US and has already begun onboarding Skinny Butcher onto their present platform.

Wow Bao has partnered with REEF Kitchens to launch Loopy Crispy Chick’n throughout the nation through third-party supply.

Wow Bao has a longstanding relationship with Valor Fairness Companions, an operational progress fairness agency. Valor Siren Ventures, Valor’s early-stage meals, meals expertise, retail, and retail expertise funding fund, made a $10 million funding in Skinny Butcher.

Skinny Butcher CEO, and former Backyard Contemporary Gourmand Vice Chairman Dave Zilko describes the partnership’s general strategy, “Our mission is to go to market with a line that wins on branding and on taste profile. No different plant-based program possesses the model persona of Skinny Butcher; he endears himself to the client at the level of sale and that relationship continues by way of consumption. Skinny Butcher doesn’t take himself or our Loopy Crispy line of Chick’n Nuggets, Tenders, Patties, Sliders or Breasts too severely. This sort of meals ought to be enjoyable, whereas additionally being sustainable.”

Skinny Butcher is importing a progressive vegetable fiber pressure, using pea protein, and including to it a proprietary spice mix that leads to merchandise nearly indistinguishable from animal-based comparables. From there, the soy-free line additional differentiates itself with a novel breading system that permits for the sub-brand “Loopy Crispy,” in response to the white-hot fried rooster sandwich wars taking part in out in QSR shops throughout the nation.

Wow Bao President & CEO Geoff Alexander explains how these differentiating elements led to their partnership with Skinny Butcher, “We’ve got at all times been a meals first firm, and Dave Zilko & crew have created an unparalleled product that we’re proud to companion with and symbolize on a nationwide scale. Whereas different plant-based chick’n corporations have nuggets, we have now a full line of menu gadgets that can please any and all eaters.”

Zilko concludes, “We have assembled an incredible assortment of thought leaders from throughout the nation. Skinny Butcher presents immediately iconic branding at retail and an business main taste format with a digital restaurant program and the assets to scale nationally.”

About Skinny Butcher: Detroit-based Skinny Butcher LLC is dedicated to a thin planetary footprint through its breakthrough line of plant-based protein poultry gadgets, being provided nationally each at retail and through its distinctive digital kitchen program.

About Golden West Meals Group: Golden West Meals Group (GWFG) is a premium producer of meals merchandise with headquarters in Vernon, California. GWFG presents 1000’s of merchandise nationwide to a wide range of clients in Foodservice, Navy, Personal Label and Retail Channels together with Grocery, Membership & Mass.

About Valor Siren Ventures: The Valor Siren Ventures (VSV) mission is to be the main innovation engine and investor in early-stage meals, meals expertise, retail, and retail expertise investing. Rooted in Valor’s historical past of meals and retail expertise, Valor believes there is a chance to develop a brand new mannequin for enterprise investing with VSV. Our crew aspires to create worth by producing differentiated funding alternatives, making use of our mental capital, and accelerating the expansion of portfolio corporations by way of operations help in scaling. For extra info on Valor Siren Ventures, please go to www.valorep.com.

About Wow Bao: Wow Bao is a fast-casual Asian idea began in 2003 in Chicago and has launched greater than 650 eating places and digital places throughout the U.S., in addition to choose grocery shops. Wow Bao is legendary for its steamed bao, potstickers, dumplings, rice and noodle bowls. For extra info, please go to www.wowbao.com

Contact for Skinny Butcher:

Matt Kovacs

[email protected]

Contact for Wow Bao/Skinny Butcher Ghost Kitchen

Amy Cheronis

[email protected] 

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